Subscribe to the podcast on iTunes • In this episode I’m joined by author Paul Smith, who’s written an incredible set of books on storytelling. And today he’s here to talk about his third book, Sell With a Story: How to Capture Attention, Build Trust, and Close the Sale.
In this interview, you’ll learn not only why storytelling is so important in the first place, but also how to use stories to sell your own ideas, products, and/or services to anyone.
Book mentioned:
- Sell With a Story by Paul Smith
- Lead With a Story by Paul Smith
