Hooked: How To Build Habit Forming Products by Nir Eyal
About:
Hooked is about how to design habit forming products, the future of tech, and much, much more. If you’re at all interested in learning what it takes to create products that help others create positive habits in life and business, this episode is for you.
Book Summary:
Hooked: How To Build Habit Forming Products
The hook canvas
Nir uses an acronym (ATARI) to describe the four essential elements of a habit forming product…
ATARI
- A Hook Model Has 4 Parts:
- Trigger
- Action
- Reward
- Investment
Basic elements of building a habit forming product:
- GEM: Growth -> Engagement -> Monetization
When building a habit forming product, it’s worth it to consider satiating a basic human need.
Here are some examples of popular apps predicated on basic human needs:
- When you’re LOST — SEARCH Google
- When you’re LONELY — CONNECT on Facebook
- When you’re HUNGRY — FIND FOOD on Yelp
Is your product a “Vitamin” or a “Painkiller”?
If you want investors to back your product, it’s important to know the answer to that question. Here’s a quick breakdown:
- Vitamin = positive, often emotional benefit. Makes you feel good.
- Painkiller = alleviates a pain. Pulls out a thorn. Makes the hurt go away.
- Clever combo of both = that itch/feeling you get when you “just have to” respond to a text… even when you’re driving.
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ABOUT THE AUTHOR:
“As I made connections between research and reality, what I learned was, that our behavior is designed.” – Nir Eyal
Nir Eyal is an investor, educator, and author of the book “Hooked: How To Build Habit Forming Products.” He’s also a frequent contributing writer for Forbes, TechCrunch, and Psychology Today. You can also find him on his blog, NirandFar.com, where he writes about Business, Behavior, and the Brain.
